The social media networks have made it easier for the people to interact with each other and this interaction has a compelling role to play when it comes to consumer awareness. People these days have the power to voice their opinion about any product, brands, or just about anything online, and it has empowered people with the first-hand information about whether any particular product, brand or services, are worth their time and money or not. Previously, the consumer awareness was not as fluid, and it mostly depended on the reviews of friends and families, but today, the scene has completely changed. A product or brand with a good number of reviews online can help the consumers in making their purchasing decisions.
Fabletics is an athleisure brand that has leveraged heavily on the power and influence of the crowd. It is a company that started in 2013 and just a few years has multiplied to have an annual turnover of over $250 million. Moreover, the company has one million subscribers who pay a monthly fee to enjoy various perks and products that Fabletics has to offer. The counts of its VIP members are increasing rapidly as well. One of the reasons behind the exponential growth of Fabletics is that it focused on giving the end users exactly what they needed, quality at economical prices. There were many athleisure brands in the market at the time Fabletics entered the market, but none of the other brands combined quality with affordability, which is where Fabletics scored the home run.
Kate Hudson, one of the co-founders and co-owners of Fabletics has also played a vital role in the growth of Fabletics. She has a huge fan following across the world and is already known as the “Fitness Diva” due to her well-toned shape and body. The association of Kate Hudson with Fabletics helped in the development of innovative product design and ensuring that the quality of products that reach the customers are second to none. It is what assisted in making Fabletics a brand that everyone could relate with. The reverse showroom technique that Fabletics implemented successfully by entering the e-commerce market first and then opening stores across the country, also helped in systematically penetrating the market.
Kate Hudson says that she keeps track of the company’s sales every week and ensures that necessary corrections are made as and when needed, almost immediately. The company also uses advanced marketing and sales data technology to understand what is liked by the customers, and what not so much. It helps in ensuring that the company can continually provide the customers what they are looking for, and it helps in staying a notch above the competitors as well. Kate Hudson says that Fabletics is a brand that aspires to meet the expectations of its customers, and thanks to the excellent customer service, the brand has been able to build a strong bond with its clients. For customers looking to shop at Fabletics, taking Lifestyle Quiz at their site is highly recommended.
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